Your backend is broken.
I fix it.

I build the lead capture systems, CRM workflows, and automations that operator-led businesses need but never have time to build themselves. One-time setup. Monthly optimization. Systems you own.

See a build walkthrough

“Saves me hours every week and ensures every inquiry gets a timely, professional reply.” — Paul B., Integrity Investigations

One operator, ten years in the trenches — building the backend systems operators never have time to build themselves.

Microsoft Cisco Activision Blizzard La-Z-Boy Prestige Systems Distributed Ledger Inc. Emulous Creative Kalifeh Media Group DeIonno Electrical Big Storm Studio LeadRunner Media MPI Unlimited Aerial Production Services TGQ Marketing Microsoft Cisco Activision Blizzard La-Z-Boy Prestige Systems Distributed Ledger Inc. Emulous Creative Kalifeh Media Group DeIonno Electrical Big Storm Studio LeadRunner Media MPI Unlimited Aerial Production Services TGQ Marketing

You know something is leaking.
You just haven't had time to fix it.

Every week without a system, you’re losing leads you already paid for.

Put a number on it.

Lead Leak Calculator

See what slow follow-up is costing you.

Leads per month 50
Average job / deal value $2,500
Revenue leaking per month
$43,750
Based on 35% avg. lead loss from slow follow-up
Per year
$525,000

ROI Calculator

See how fast the system pays for itself.

Average job / deal value $2,500
Extra jobs booked per month from automation 3
System pays for itself in
1 month
Setup: $997 · Monthly: $497
12-month return
$81,612
25x return on investment

Six parts of the engine.
One system that runs without you.

Every Webskey OS build and every Systems Build project ships with these six components. You’re not picking services off a menu — you’re getting the full engine, configured for your business.

01

Lead Capture Systems

Your website should do more than look good — it should capture leads, respond instantly, and feed them straight into your pipeline. I build front-end systems designed to get found, convert visitors, and start the follow-up before you even know someone’s on the site.

PROS Sites Custom Builds Landing Pages Form-to-CRM Local SEO Integration
02

Speed to Lead & Follow-Up

When a lead comes in — missed call, form submission, referral, after-hours inquiry — something should happen in under 2 minutes. I build the workflows that respond automatically, route leads to the right person, and follow up until the job is booked.

Missed Call Textback Auto Follow-Up Lead Routing Nurture Campaigns
03

CRM & Pipeline Automation

Your pipeline should update itself. Deals should move, tasks should assign, and reports should generate without you touching anything. I build the CRM backend that turns your pipeline from a place you dump contacts into a system you actually trust.

Pipeline Automation Deal Routing Task Automation Reporting Dashboards
04

Lead Generation

Outbound systems that fill your pipeline without you manually prospecting. I build the cold email infrastructure, outbound automation, and lead routing that generates qualified conversations on autopilot.

Cold Email Infrastructure Outbound Automation Lead Routing Speed to Lead
05

Search Visibility

Search visibility infrastructure that compounds over time. Local SEO setup, Google Business Profile optimization, and on-page foundations — systems I build once, not campaigns I run monthly.

Local SEO Setup Google Business Profile On-Page Optimization Programmatic Content
06

Systems Architecture & Integrations

Your tools should talk to each other. I connect your CRM, booking system, communication tools, and reporting into one workflow — so data flows, nothing drops, and you stop copy-pasting between tabs at 11pm.

GoHighLevel HubSpot Make.com n8n Zapier Twilio Custom APIs

Pre-configured systems for operators
who don’t need custom yet.

Webskey OS is a productized monthly system — everything I normally build custom, pre-configured for three niches, live in 2 weeks. $997 one-time setup · $497/mo everything included

🛠

Field OS

Home Service Companies

  • PROS Site — built to rank locally and convert
  • Missed call textback in under 90 seconds
  • Review Genie — reviews on autopilot
  • CRM + 5-touch automated follow-up
  • Web chat, SMS, and domain email
  • Database reactivation at launch
Monthly · One-Time Setup $497/mo · $997 setup
See Field OS
🚀

Agency OS

1–10 Person Marketing Agencies

  • CRM configured for agency pipelines
  • Lead response in under 2 minutes
  • Proposal follow-up sequences
  • Client onboarding automation
  • Client check-ins between deliverables
  • Pipeline + task automation
Monthly · One-Time Setup $497/mo · $997 setup
See Agency OS
🖥

MSP OS

IT & Managed Service Providers

  • CRM for client + prospect management
  • Renewal & contract alerts (60/30/7 day)
  • New client onboarding sequences
  • Proactive check-ins between tickets
  • Reactivation for lapsed prospects
  • Pipeline + proposal automation
Monthly · One-Time Setup $497/mo · $997 setup
See MSP OS

Simple. Transparent. No surprises.

1

Map

Book a 30-minute Growth Mapping Call. I find where leads are leaking, what’s costing you the most, and exactly which system I’d build first.

2

Build

You get a fixed-price setup proposal — specific system, specific deliverables, specific timeline. I build it, test it, and document everything. Most systems go live within 1–2 weeks.

Need it faster? Ask about a VIP Day build — live in one day.
3

Run & Grow

Your system goes live. I monitor, maintain, and optimize it monthly. When you’re ready for the next system, I add it. Your backend gets stronger every quarter.

Start fast. Scale when you’re ready.

Three ways to work together. One Growth Mapping Call figures out which one is right for you.

Productized Entry
Webskey OS
$497/mo
+ $997 one-time setup
Pre-configured monthly system. Live in 2 weeks. CRM, follow-up automation, missed call textback, reviews, web chat — everything included. Three niche flavors: Field OS, Agency OS, MSP OS.
See the options
One-Day Sprint
VIP Day
$6,500
waitlist only
One focused day. Built, tested, and live the same day. For operators who know exactly what they need and want it shipped without a multi-week project. Limited availability.

One Growth Mapping Call. No pitch deck. No pressure. I’ll tell you exactly which one fits and what it costs.

Operators who are great at what they sell —
but running their backend on duct tape.

🚀

Marketing Agencies

1–5 person shops who build campaigns for clients but whose own CRM is half-finished, follow-up is manual, and internal ops are held together with browser tabs and memory. You help your clients win. Your own backend shouldn’t feel like a final boss.

Start with Agency OS
🖥

MSPs & IT Providers

Operator-led companies with complex workflows — ticket routing, client communication, internal ops — where the owner is still the human middleware between every request and the person who should handle it.

Start with MSP OS
🛠

Home Service Companies

$500K–$2M+ home service operators spending real money on leads only to lose them to slow follow-up, missed calls, and the competitor who picked up first. The next system you build should respond before they wake up — and build your 5-star review count while you sleep.

Start with Field OS

Not what you’re looking for?

× I don’t run ads or manage ad spend.
× I don’t manage social media or write your content.
× I don’t sell AI hype — I build systems that actually work.
× I don’t guarantee rankings, leads, or revenue.
× I don’t build $297 template websites.

I build the backend systems that make everything else in your business actually work. That’s all I do — and I’m very good at it.

The people scared off by that list were never the right fit.
The people still reading? You’re exactly who I built this for.

One person. Full accountability.

You own everything I build.

No vendor lock-in. No proprietary platform you can’t leave. Full documentation, full handoff. If you fire me tomorrow, your systems keep running. I build infrastructure you keep — not dependency you can’t escape.

You work with the builder.

I scope it. I build it. I hand it off. No account manager. No junior dev learning on your project. The person on the Growth Mapping Call is the person building your system.

10+ years in the trenches. Not 10 months.

10+ years of marketing and automation. Deep experience across GoHighLevel, Make.com, n8n, HubSpot, Zapier, and custom integrations. Every project delivered on time, on budget, and fully documented.

I work on your stack, not mine.

I don’t force you onto a platform. If you’re on GoHighLevel, I build on GoHighLevel. If you’re on HubSpot, I build on HubSpot. The right platform is whatever works for your business.

The person behind every build.

Josh Dunn — Founder of Webskey

I’m Josh Dunn, founder of Webskey. I’ve been building systems for businesses since 2016 — websites, CRM workflows, automations, and the backend infrastructure that keeps everything running.

I got into this work because I kept seeing the same problem: business owners spending money to get leads, then losing them to slow follow-up, broken processes, and tools that don’t talk to each other. I fix that.

Every system I build is scoped, built, documented, and handed off by me — no account managers, no junior devs, no handoff games. When you book a Growth Mapping Call, you’re talking to the person who’ll build your system.

I’m blessed to call the Gulf Coast home with my beautiful wife and our kids. Faith, family, and doing great work — that’s what drives everything here.

Based on the Gulf Coast, Alabama · Serving clients remotely nationwide

What it looks like when the
backend actually works.

The Problem

A home service company was missing after-hours leads. Follow-up was manual and slow — hours between inquiry and first response. Leads were going to competitors who answered faster.

What I Built

Missed call textback — automatic SMS response within 90 seconds. Automated follow-up sequences for web form submissions. Lead routing by service type. Pipeline automation so nothing sits untouched.

The Result

Response time went from hours to under 2 minutes. Leads that used to disappear started converting. The system runs without the owner touching it.

< 2 min
Response time (was hours)
GoHighLevel Make.com n8n Twilio SMS Pipeline Automation
System Architecture
New Lead
💬 SMS in 30s
📋 CRM Updated
🔔 Owner Notified
Job Booked

The Problem

An investigation firm was drowning in inbound email inquiries. Spam mixed with real cases. Every legitimate inquiry needed a personalized, professional reply — written by the owner, between active investigations. Response times dragged, inquiries slipped, and the owner was capped on how many he could actually handle.

What I Built

An AI email automation system. Gmail inbox monitored continuously. Spam filtered out. Legitimate inquiries sent to ChatGPT for draft generation — trained on the firm’s tone and voice. Drafts reviewed or auto-sent based on confidence. Every inquiry logged automatically. The owner stopped being the email bottleneck.

The Result

Every legitimate inquiry now gets a timely, professional reply — whether the owner is in a meeting, on a case, or asleep. Hours saved every week. 100% response rate. The firm’s reputation for responsiveness became a competitive advantage.

100%
Inquiry response rate (was variable)
Gmail API ChatGPT Make.com AI Drafting Inbox Automation
System Architecture
📧 New Email
🔍 Spam Filter
🤖 AI Draft
📧 Auto-Reply
Client Logged

Don’t take my word for it.

Here’s what clients say after working with me.

Client testimonial video
Client testimonial video
Client testimonial video
Client testimonial video
Client testimonial video
Client testimonial video
Top Rated on Upwork
100% Job Success
★★★★★ 5.0 Avg Rating
★★★★★

“I hired Josh to build an AI email automation system for our investigation firm, and he delivered exactly what we needed. The setup monitors our Gmail inbox, filters out spam, sends legitimate inquiries to ChatGPT for response drafting, and automatically replies in our company’s tone. It saves me hours every week on email responses and ensures every inquiry gets a timely, professional reply. If you need automation work that’s practical and gets results, Josh is solid.”

Paul Baeppler
Owner, Integrity Investigations · Cleveland, OH
★★★★★

“Josh is an amazing guy to work with! He quickly understood the problem and everything was fixed within an hour. Would definitely like to work together on future projects.”

Anna S.
GHL Chatbot
★★★★★

“We hired Josh to assist with data migration from one LMS to another. He was very careful to make sure the details were all right and brought potential concerns to us with solutions ready instead of just moving forward. We had a great experience and will definitely be working together in the future.”

Andrew F., Big Storm Studio
Data Migration & Content Population
★★★★★ 100% would recommend · Every project. Every time.
★★★★★

“Josh at Webskey was AWESOME. Talk about saving the day. I thought I had completely destroyed my website after getting bad advice from an out-of-country Tech Support Rep. Josh quickly determined the cause and a gameplan. He communicated throughout the process and in short order, my website was LIVE again! I was so overjoyed that I had not lost years of research and content. Josh was a lifesaver.”

Heather L. Lohse
★★★★★

“His thorough understanding of my needs and wants on the front end meant he delivered an amazing product right out of the chute. The process was seamless and done within 2–3 weeks. I loved his short custom videos made specifically for me to help with proofing. I would work with him whether he was local or half a world away.”

Allen Johnson
★★★★★

“We have been using Webskey for nearly a year now and it makes for an incredible tool with our clients. Businesses looking to increase and protect their public reviews and reach more potential clients should ABSOLUTELY consider this product. We wholeheartedly recommend this product and the team that backs it.”

Jesse Baughman
★★★★★

“Josh is fantastic, very professional and responsive. He built me a world class web page for a reasonable price. He also has been A+ with continued support maintaining my site. I would recommend highly without reservations.”

Daniel Matthews, MD FAAOS
★★★★★

“Josh is AMAZING! He was so patient while we worked through the tech issues we experienced. His knowledge is so extensive that he could troubleshoot all the issues until we resolved the problem. If you ever need a tech person or a website guy Josh is your man! 10/10 highly recommended.”

mPrint Creations
★★★★★

“Josh was literally able to help me in 20 min! I am so thankful for his help! My website just needed one small improvement and Josh was so capable. He is not too good to be true! I’d recommend Webskey to any of my friends or family.”

Kari Scott

Systems thinking. Shared.

Stop being the human glue.

Book a 30-minute Growth Mapping Call. No pitch deck. No pressure. I’ll map what’s broken, tell you which system I’d build first, what it would cost — and what your calendar looks like after it’s running without you. If it makes sense, we move forward. If not, you still walk away knowing where the problems are.